Business Bullying: Trump’s Negotiation Lessons –- Part 3
By Marty Latz*
Friday, August 31, 2018
Donald Trump sometimes negotiates well - and sometimes poorly. In my last two columns based on my new book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates, I described Trump’s effective and ineffective techniques related to goals, preparation, patience, leverage and offer-concessions.
Here, we address how Trump bullied subcontractors and stiffed many of them despite contracts obligating him to pay.
“Wait,” you might say. “Why would he do this if his subcontractors could sue him for their unpaid bills? Don’t they have sufficient leverage to force him to pay?”
Actually, often they didn’t. And Trump knew it. Let me explain so we can all learn from it.
In many deals involving the purchase of products or services like those with subcontractors, suppliers, professional service providers, etc., three significant negotiation environments exist.
First, purchasers often request bids from providers to create leverage. If a general contractor like Trump can get several subcontractors to bid to help build a casino, he usually has strong leverage (good Plan Bs).
A second negotiation often arises during projects. Assume you’re renovating your bathroom and your contractor finds rusted pipes requiring replacement. This unexpected condition, outside the scope of your contractor’s agreement, will prompt you to negotiate a “change order.”
Contractors often have strong leverage here as many homeowners have bad alternatives to the contractor fixing it. You don’t want to bid it out, especially if it’s not a huge expense and time is important (you want your bathroom back).
The final negotiation situation occurs after the work is done. Most contracts require purchasers to then pay the final amount. The leverage here often switches back to buyers like Trump.
Assume your bathroom is done perfectly and you owe your contractor $10,000. You, like Trump with his subcontractors, can pay or refuse to pay. If you refuse, you would likely make up an excuse (bad job, subpar materials, etc.).
Your contractor could sue, though, right? Yes. But litigation is expensive, time-consuming, risky, unpredictable, psychologically draining, and can consume copious amounts of energy and effort that could be more productively directed elsewhere.
Your contractor may win. But at what cost? Frankly, many contractors just walk and chalk it up to the cost of doing business. And even if they sue, they will likely settle for less than everything owed. And it will still be time-consuming, psychologically draining, etc.
Trump knew this and stiffed many subcontractors. And he admitted it. In a Wall Street Journal (WSJ) article entitled “Donald Trump’s Business Plan Left a Trail of Unpaid Bills,” Trump is quoted as saying “If [the vendor’s work is] okay, then sometimes I’ll cut them.”
That same WSJ article - from a conservative paper owned by Trump friend Rupert Murdoch - concluded that “[a] review of court filings from jurisdictions in 33 states, along with interviews with business people, real-estate executives and others, shows a pattern over Mr. Trump’s 40-year career of his sometimes refusing to pay what some business owners said Trump companies owed them.”
Investigations from USA Today, Fox News, Reuters, NBC News and New York Magazine reached similar conclusions.
What can we learn negotiation-wise from this?
Latz’s Lesson: Unscrupulous business bullying exists. Don’t do it. But understand it and protect yourself.
* Marty Latz is the founder of Latz Negotiation, a national negotiation training, e-learning and consulting company that helps individuals and organizations achieve better results with best practices based on the experts’ research. His new book is The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates . Marty can be reached at 480.951.3222 or Marty@LatzNegotiation.com.